A study was conducted that showed customers in a book-store were 3.48 times more likely to peruse romantic books if the store smelt of chocolate, and 5.93 times more likely to buy them!

70% of the poor people in the world are female.

Eleven top executives of the Direct Marketing Association (the telemarketers' group that is trying to kill the federal "Do Not Call" list) have registered for the list themselves.

AMAZING FACTS